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Analysis · NOW

Neo-retro packaging turns the past into a promise

Matte paper, ornate lettering and founding dates can suggest tradition without proving it. Research into neo-retro packaging examines how these visual codes evoke authenticity and craftsmanship—and why a visual quotation should not be mistaken for a brand’s actual history.

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Analysis · 1980

IBM PC: How an Expandable Architecture Became a Standard

Introduced in 1981, the IBM PC did not invent personal computing, but it helped win corporate acceptance and established a reference other manufacturers could reproduce. Its expandable architecture fostered a compatible-computer ecosystem and reshaped the everyday relationship between computers, peripherals, and users.

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Analysis · 2000

2000s Fashion: Denim, Celebrity and Styles in Circulation

From low-rise jeans and slim silhouettes to the influence of celebrities, music and online retail, 2000s fashion took shape through distinct trends that circulated at different speeds. Runways, press images and everyday styles did not form a shared uniform, but a varied landscape transformed by the internet and mass consumption.

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Analysis · 1990

Oral Memory and Neighbourhood History: Reconstructing Everyday Life Without Erasing Difference

Personal testimony can reveal everyday experiences missing from official records, but no single voice speaks for an entire neighbourhood. Drawing on Mauricio Archila Neira and Pedro Molano, this feature explores how to compare memories with documents and material traces, notice who is left out of interviews, and share reconstructed histories with the communities they concern.

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