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Analysis · NOW

Neo-retro packaging: how design turns the past into a signal

Textures, muted colours, ornaments and prominent dates can make a new package seem rooted in another era. Research on neo-retro design examines these visual codes and the associations they evoke—while distinguishing the appearance of tradition from a brand history that can be substantiated.

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History · 1980

How the Mega Drive reshaped Sega's global strategy

The 1988 launch of the Mega Drive marked a turning point for Sega, seeking to consolidate its position in the home market after its arcade dominance. While its reception in Japan was modest, the console found resounding success in North America and Europe, driven by titles like Sonic the Hedgehog and an aggressive marketing campaign targeting teenagers.

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