Archive of technology, entertainment and everyday life
Founded in 1950 with state participation and technical support from Fiat, SEAT moved from licensed production to seeking greater autonomy after its break with the Italian company, before joining the Volkswagen Group. Its history comes into focus through industrial agreements, factory changes and models such as the Ibiza—not simply as a succession of cars.
Open storyFrom low-rise jeans to boho and skinny styles, 2000s fashion brought together distinct aesthetics. Celebrity photography, television and early forms of online shopping made certain garments more visible and sped up their passage from image to consumption.
Open storyIn Mar del Plata, owning a television was not the first way to watch it: for years, neighbours’ homes, clubs and associations provided places to gather around a screen. Inés Pérez’s research shows how set prices, age, gender and domestic space shaped an uneven process of making television part of home life—one that did not move in a straight line from public to private viewing.
Open storyThe microgroove LP did more than fit more music on each side: it helped establish the album, coexisted with the 45 rpm single and reshaped everyday playback. Its history connects engineering, commercial formats and the practices that kept vinyl in circulation after the CD’s rise.
Open storySince his 1940 debut, the Joker has shifted from menacing killer to prankster and back to sinister adversary. His comics changed more than his tone: they made uncertainty about his origins part of the character himself.
Open storyTamagotchi, Tamamori stickers and purikura show that revisiting the past involves more than reissuing its imagery: it also means considering what people did with these objects and how they circulate today. Heisei retro brings together memory and first-time discovery without reducing the era to a single experience.
Open storyPlayStation Home and IMVU made three-dimensional rooms more than chat backdrops: they were customizable spaces for welcoming others and controlling access. Their different combinations of private homes, shared venues, and virtual objects show how online social life was organized.
Open storyJeans, celebrity culture, retail and the spread of the internet help explain how styles circulated in the 2000s. But runway and press images alone cannot show who wore each garment, or how often.
Open storyFrom the first 633 cc models to the L Especial, changes in engine and bodywork chart the small car’s evolution during its years of production in Spain. Its successive versions also help separate the vehicle’s technical history from its place in collective memory.
Open storyIn Buenos Aires and Montevideo, the peinetón turned an ornamental comb into an object of fashion, status and controversy. Images and written accounts offer ways to explore who made and wore them, and how their scale shaped public life.
Open storyPhotographs, catalogues and objects can help explain how a home was arranged, but none reveals everyday life on its own. Reading their contexts, materials and traces of use allows for more grounded interpretations without confusing documentation with display.
Open storyWith her 2008 debut, Lady Gaga made music, theatricality and public image parts of a single proposition. The album turned fame—its allure and its emptiness—into both subject and form, reaching an audience in a decade of accelerating digital circulation.
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