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Thematic archive · Design and advertising

Design and the visual languages of everyday life

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1970s

One 1970s photograph cannot tell the story of everyday life

Photographs can bring us close to everyday gestures and settings, but they do not turn one experience into a general rule. Drawing on projects about photography and daily life, alongside Spanish archives, this analysis considers what an image documents and what it leaves open.

2000s

A story changes when its format does

Magazine, fanzine, mini-comic, album and graphic novel are distinct publishing formats. Treating them as formats raises questions about how narrative is experienced, without confusing what a medium might allow with established facts about a particular work.

Contemporary

Museum graphics also guide the eye

Signs, labels and catalogues are not merely decoration added to an exhibition: they organise information and suggest ways of moving through it. Archives make this work available for study, though they do not always reveal how it was used.

Contemporary

Format tells a story too: reading comics across magazines, fanzines and albums

Magazines, fanzines, mini-comics, albums and graphic novels appear as distinct formats in Rubén Varillas’s research. Rather than treating them as labels alone, we can ask how they shape access to a work, its material organization and the conditions of reading, without assigning each format a history that the available sources do not document.

2000s

Reading an Advertisement Beyond Its Style

A look at advertising design that separates aesthetic impression from the decisions that organize a message. Archives make it possible to study individual pieces, while also prompting questions about which contexts they preserve and which they leave out.

1970s

A Garment Alone Cannot Tell Us Who Wore It

Photographs, publications and preserved garments offer different kinds of evidence about fashion. Reading them together helps distinguish documented uses from promotional imagery and generalisations about everyday life.

Contemporary

What food archives can tell us—and what they cannot

Cookbooks, packaging and archival documents can help study food culture, but they do not by themselves prove what a family ate or how it ate. A careful reading distinguishes surviving objects, commercial promotion and everyday practices that still require other sources.

1950s

Wood, plastic and play: what a toy can reveal

Material alone does not tell a toy’s story. Form, instructions and traces of use help us ask what actions it enabled, without mistaking a possible way to play for every user’s experience.