MUSEUM / RETRO ARCHIVE

MUVAP

The supplied academic article describes MUVAP as a virtual museum that documented the history of Spanish advertising and graphic design from 2001 to 2016.

Selected excerpts from our archive offer more context on this subject. Each reading links to the original article and its sources.

From Phonograph to Walkman: What Changes When Music Becomes Portable

The MUVAP’s account of Spanish music advertising, including promotional records and a 1971 Coca-Cola advertisement, offers another context for music’s public circulation, but it does not specifically document the Walkman. It should therefore not be presented as evidence of a direct connection between advertising and the device.

When wallpaper was advertised with wit and colour

A study of MUVAP, a virtual museum documenting the history of advertising and graphic design in Spain, points to difficulties in preserving the documentary heritage generated by advertising agencies and argues for involving documentation professionals. That work concerns Spain, not direct research into the German advertisements discussed here. It offers a methodological warning: advertising history depends on preserving and cataloguing materials, but it does not prove that this particular case has suffered a documentary loss.

KEY FACTS
Type
Museum
Year
2001
Country or region
Spain
DOCUMENTARY SOURCES

References

  1. MUVAP (2001- 2016): museo virtual que documenta la ...revistas.ucm.es

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