Analysis · 1970
Toys as social documents in museum collections
Toy preservation transcends material rarity by integrating social history and domestic use, transforming everyday objects into archives of daily life.
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Archive of technology, entertainment and everyday life
Analysis · 1970
The theater as a collective stage in 1970s cinema
Examines how 1970s film reception was defined by the shared experience in the theater, integrating cultural context and projection technology.
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Analysis · 1970
The Decade of Positioning: How the Image Redefined the Brand in the 70s
An analysis of the 1970s advertising transition, where visual creativity replaced technical description to occupy a specific mental space in the consumer.
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History · 1970
The Wheel and the Explosion: How Death Race Redefined Violence in 1976
We analyze the cultural impact of Death Race, the Exidy game that, by incorporating explicit destruction mechanics, sparked the first public protests over violence in video games.
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History · 1970
Two machines, one start: the Color TV-Game split
Beyond the myth of a single first console, analysis of the Color TV-Game line reveals a dual 1977 strategy that defined the Japanese market before global expansion.
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Analysis · 1970
Vinyl physics and the construction of sound taste in the seventies
Beyond hit lists, the materiality of the vinyl record and radio defined a listening structure that conditioned musical production and cultural identity of the decade.
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History · 1970
The decade that moved video games out of the lab
Between academic simulations and arcade machines, the 1970s defined the transition of video games into a mass cultural phenomenon.
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History · 1970
Groth and Crumb: Criticism as a Tool for Comic Legitimization
The birth of The Comics Journal in 1976 was not just editorial, but a cultural act of definition. We analyze how the collaboration between Gary Groth and Robert Crumb transformed the perception of the graphic medium from commercial promotion to academic analysis and historical reflection.
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Analysis · 1970
Cold and Fire: Domestic Reconfiguration in Argentina from 1920 to 1970
Beyond the 1970s, the adoption of refrigerators and gas stoves transformed time and food management in Argentina, a process that extended from 1920 and varied according to socioeconomic conditions.
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Analysis · 1970
Form as Function: Graphic Design in the 1970s Advertising Transition
An analysis of how the 1970s shifted advertising focus from rational persuasion to visual strategy, consolidating graphic design as a communication tool rather than mere ornament.
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Analysis · 1970
The Scale of the Image: IMAX and the Reconfiguration of Cinema in the 70s
Beyond narrative, the 1970s saw how projection technology and cultural context redefined the cinematic experience, laying the groundwork for the medium's future.
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Analysis · 1970
From Text to Image: The Visual Reconfiguration of 1970s Advertising
How visual saturation and the need for differentiation transformed graphic design from a descriptive tool into an autonomous persuasive medium during the 1970s.
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