Playmates

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Toys as social documents in museum collections

Preventive conservation is defined as the set of actions aimed at protecting and ensuring the material life of cultural goods. However, this physical protection is complemented by research on the context of manufacture and use. In the case of Playmates dolls, their production in the second half of the 20th century places them at a key moment in social history. The object reflects the dynamics of the era, including changes in gender norms and family structure. Understanding this context is as important as maintaining the physical integrity of the doll. Research on the manufacturing context allows museums to offer a richer and more contextualized interpretation of their collections.

In the second half of the 20th century, the production of toys like Playmates dolls aligned with significant social transformations. These objects were not only consumer products but also reflections of the era's dynamics. The integration of these perspectives in current museography allows for a deeper understanding of the toy as a cultural artifact. Beyond its aesthetic or collection value, the toy becomes a tool for understanding social history. This approach enriches the visitor experience, offering a deeper connection with the past.