Spanish fashion company founded in Barcelona, engaged in the design, manufacture and sale of clothing and accessories. The available evidence states that it launched its corporate website in 1996 and began selling online in 2000.
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Home Archaeology: Tracing Decoration Between Manuals and Avatars
The integration of decoration into the commercial strategy of fashion brands is another vector for reconstruction. Mango, a Spanish company founded in Barcelona, expanded its initial activity focused on women’s fashion to include lines such as Mango Home. This expansion places decoration within a global consumption ecosystem. The brand, which has thousands of sales points in over 120 markets, has used the home line to consolidate its market presence. This case illustrates how decoration has become a strategic component of major fashion corporations, influencing interior design trends through the mass distribution of home products.
KEY FACTS
- Type
- Company
- Country or region
- Spain
References
- Mango (empresa)es.wikipedia.org
