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Design and the visual languages of everyday life

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Before 1950

MAUTO: When the Automobile Enters the Museum as Material Culture

Turin’s National Automobile Museum presents vehicles, engines and chassis as evidence of innovation, fashion, science and social change. This profile examines what the available information supports about its origins, historic collection and conservation approach.

1980s

When Fashion Entered the Museum: Rattan Body and a Change of Perspective

The appearance of Rattan Body, by Issey Miyake and Koshige Shochikudo, on Artforum’s March 1982 cover provides a way to examine a broader change: the gradual arrival of contemporary fashion in museums as cultural expression, while acknowledging the material and curatorial limits involved in exhibiting and preserving garments.

Before 1950

Stickers: From Commercial Incentive to the Ritual of Completing an Album

Stickers did not begin as isolated toys. In Spain, the evidence gathered places their antecedents in commercial wrappers from the late nineteenth century, their spread through consumer products in the 1920s, and the sale of packets in the post-war period. This history explains why the album, the duplicate, and swapping form a cultural system of their own.

2000s

From Album to Archive: Why Stickers Are Also Heritage

The 2006 opening of Modena’s Museo della Figurina offers a way to examine the sticker as a printed object, a domestic collection, and a cultural document. This guide proposes a careful approach to viewing, cataloguing, and preserving it, while separating established evidence from questions requiring further research.

Before 1950

Reading an Automobile Museum Through MAUTO and Conservation in Context

A guide to looking at a historic automobile collection beyond the shine of its bodywork. Turin’s MAUTO provides a case study for provenance, authenticity, exhibition design and preventive conservation, while Spanish museums place that work within cultural and technological heritage.