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Thematic archive · Design and advertising

Design and the visual languages of everyday life

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1970s

Spanish Toys in the 1970s: Plastic, Consumption and Memory

A cautious reading of the changes that several museum and popular-history sources associate with Spanish toys in the 1970s: the expansion of plastic, battery- and wind-up mechanisms, broader consumption, and the continuity of figures and construction toys.

1960s

Madrid 1940–1970: How an Exhibition Turned Fashion into a Document

Drawing on documented Spanish exhibitions and collections, this analysis examines Madrid fashion from the post-war period to the 1970s as a material and visual source. Garments, photographs, fashion drawings, magazines and accessories can reveal changing customs, without mistaking a museum exhibition for a complete portrait of an era.

Before 1950

When a Toy Enters the Museum: Childhood, Material Culture and Memory

Toys do more than evoke an individual childhood: they make it possible to study crafts, materials, educational models, consumption and everyday life. Drawing on documented collections and exhibitions in Spain and Colombia, this analysis examines what changes when an object of play is preserved and interpreted as heritage.

Contemporary

Contemporary Retro: When the Past Becomes Present-Day Design

A critical reading of contemporary retro as a strategy of design, consumption and differentiation: it is not simply about repeating old objects, but about selecting recognizable features from the past and combining them with present-day uses.

1970s

Spanish Toys as a Portrait of Their Time

A reading of Spanish toys through their materials, advertising circulation, and the ways museums and exhibitions place them within social and design history.

Before 1950

Restoration Also Means Documentation: The Archive as the Memory of Collections

The institutional evidence available shows that conservation and restoration are not limited to repairing objects: they depend on reports, inventories, protocols and traceable decisions. A look at the Prado, the MNCN and Spanish public documentation to understand why the record of an intervention becomes part of the object itself.

1970s

Spanish Toys of the 1970s: Plastic, Figures and Mass Consumption

A documented reading of the transformation of toys in Spain during the 1970s: the predominance of plastic, expanding consumption, and the place of figures such as Airgam Boys within a heritage now preserved and reinterpreted by collections and museums.