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Thematic archive · Design and advertising

Design and the visual languages of everyday life

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1970s

The 1970s Didn’t Dress in Just One Way

Seventies fashion is often reduced to disco style, but the available sources also point to experimentation, diversity, and the influence of different musical cultures. A careful reading of the decade begins by recognizing that variety—and the limits of the evidence.

2000s

Clothing takes on a new meaning in the museum

Fashion on display is more than clothing removed from everyday life. Collections, archives and conservation decisions turn garments and accessories into cultural documents, while raising questions about what is shown and why.

Contemporary

Retro Doesn’t Return Unchanged: It Adapts to the Present

Commercial nostalgia rarely means bringing an object back exactly as it was. The available sources point to a more contemporary process: recovering familiar forms and references and connecting them to present-day needs, functions and desires.

1970s

The 1970 World Cup found its place in an album

In 1970, Panini published its first international album devoted to the football World Cup, according to one of the sources consulted. The milestone matters both for what it establishes and for what remains open: a history of printed images, recollection and exchange that the available documentation cannot fully reconstruct.

2000s

A museum’s story is written in its rooms

Architecture, decoration and successive exhibition-design interventions are part of a museum’s history. The Museo Nacional del Romanticismo offers a case for examining how an institution adapts its spaces without erasing earlier phases.

Before 1950

The automobile did not begin with a single idea

The available sources foreground Karl Benz’s 1886 patent, while also describing parallel developments and distinct industrial trajectories. Telling this history means distinguishing between a patent, a vehicle, an engine and a company.

Contemporary

Fashion Was Read on Paper Too: Inside “¡Extra, moda!”

The Museo del Traje exhibition brought together magazines, fashion plates, patterns, garments and accessories to explore how the press helped circulate fashion in Spain. Its documented objects and figures offer an entry point, though they cannot by themselves reconstruct the whole history.

2000s

When trading cards found a home in Modena

The opening of the Museo della Figurina in 2006 turned a private collection of printed images into a public account of collectible pictures, printing techniques and collecting culture.

1980s

From Newsstand to Display Case: Comics Change Places

In Spain, exhibitions, magazines and original drawings make it possible to trace how comics moved from newsstands into cultural spaces. The sources document specific milestones and figures, while also showing how much the story depends on what is preserved and displayed.

1970s

Airgam Boys and Spanish toys in the 1970s

A cautious look at Airgam Boys as part of a decade in which articulated figures, plastic and mass consumption feature in available accounts of Spanish toys.