Panini Group is an Italian company specialized in the production and distribution of sticker albums and trading cards. Its historical relevance in the collectibles field is consolidated from 1970, when it published its first official FIFA World Cup albums and cards in Mexico. This initiative transformed the practice of collecting sports stickers globally, establishing a business model based on the licensing of mass sporting events. The company became a sector reference, linking collectible culture with international football and creating a visual and material archive that documents the evolution of teams and players over the decades. Its impact transcends the commercial, influencing exchange networks and the preservation of sports memory through ephemeral objects.