Max Factor is a cosmetics company founded in 1909 by Maksymilian Faktorowicz, a Polish cosmetologist. The company initially specialized in film makeup, a key sector for the early 20th-century film industry. For decades, the brand remained under family control until its sale in 1973. Later, Procter & Gamble acquired the company in 1991. Its historical relevance lies in the direct connection between the film industry and the development of beauty products, marking an era where movie makeup was a specific and specialized niche.