Marvel Comics is an American publisher of comic books and related media, active since the mid-20th century. During the 1970s, the company underwent significant changes in its narrative and editorial structure, consolidating its position in the graphic storytelling market. Its production from that era is the subject of academic study, as reflected in works dedicated to analyzing its evolution and cultural context. The company has been a key player in the comic book industry, influencing page design, character continuity, and the circulation conditions of its publications. Its historical relevance lies in how it adapted its stories to the social and commercial transformations of the time, leaving a legacy that continues to be analyzed by researchers and collectors.