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Analysis · pre-1950

Stickers: From Commercial Incentive to the Ritual of Completing an Album

Stickers did not begin as isolated toys. In Spain, the evidence gathered places their antecedents in commercial wrappers from the late nineteenth century, their spread through consumer products in the 1920s, and the sale of packets in the post-war period. This history explains why the album, the duplicate, and swapping form a cultural system of their own.

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